Hiroshi Mikitani, Japanese e-commerce guru has come up with his groundbreaking rules by breaking all the previous rules. The author is Harvard-educated and founded Tokyo-based Rakuten in 1997 and turned it into the world’s third-largest e-commerce company, which includes Kobo and Buy.com. He has around 95 million products in his online shopping store in Japan and has around 40000 merchants.
In his debut book, the author at 49 has come up with some of the philosophies to empowerment and collaboration, defying the conservative wisdom, which claim to be the future of growth and globalization strategy.
In this book, he has described his maverick business philosophy, which challenges conventional wisdom and empowers sellers to develop long-lasting relations with their clients. The book states that in the year 2010, Mikitani recognized and discovered that the world was “heading towards a more borderless economic experience,” and the international language of business is English as it is spoken worldwide. Moreover, this so called Englishization has eradicated the need for interpreters and sped up internal communication. He has also mentioned in the book that, “Interactions between employees in different countries that used to take two or three days could now take two or three minutes”.
He has even challenged the contrasting his own with that of his main competitor, Amazon.com, Mikitani emphasizes that the Internet is not a mere vending appliance, but an important tool which is used for alliance that enables business persons and clients to correspond directly in a unremitting loop. The author, in the book has put in efforts to offer guidelines on how other organization can also employ this approach in their businesses and make their companies globally recognized. He further states the solutions and procedures of making the online shopping experience an entertaining one and the need of human touch and its importance in the success of a business.
The book is a practical guide to “the Rakuten way.”
Get this book and get ready to participate in the rat race of the online world as this will tell you many tactics of leading in the online industry and make your store globally recognized. Available at lelobooks, best online bookstore in India and it also offer various attractive discounts and exciting gift hampers, that too at your doorstep with your favorite book. So, order now!
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